This week’s article is less of an article and more about a reflection.  As a part of my career development and transition into the “civilian” world after 9-years of Active Duty military service, I have been doing my best to review and evaluate the actions I have taken that provided the most assistance and value as a part of the transition process.

As some of you already know, I am passionate about marketing, about the constant problem solving it requires.  There is always something to be solved, inferred, and identified.  Always brainstorming, and always learning.  I love it. I feel more and more passionate about Marketing, Public Relations, and the psychology behind it all.  Marketing isn’t just knowing who to sell to…  it’s about knowing people, or persons, and specifically individual persons.  My continuous study in marketing and human behavior has led to a recent fascination in profiling.  Profiling itself is a subject for its own discussion, but the idea behind it is still so exciting.

Marketing isn’t just knowing how to make someone think they want what you have to offer… it’s actually offering what people really want while providing increasingly demanded value, and superior quality.

Below is an “Occupational Analysis” I wrote as I was graduating from CSU San Marcos with a B.S. in Business Administration.  I keep it, in printed copy with a binder I refer to as my, “Portfolio” which I completed, and others can do so as well, by following the Trek Tasks in Troy Nielson’s helpful and easy to follow career development book, “Career Trek: The Journey Begins“.  It sheds light into both objective analysis and personal, psychological benefits I find in the marketing profession, as well a some of my own personal insights on what Marketing means to me.