Beat the Standard

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leadership is not always comfortable

In the absence of leadership, he who holds himself and his peers to a higher standard than is demanded will rarely have 100% approval ratings from peers. Those peers who actively seek self improvement will show interest; those who don’t might show resentment.  A key tool in leading peers, particularly without any given title, is to carefully monitor and manage your methods of communication.

This doesn’t mean you will gain the 100% approval rating, but it may help to ensure you don’t earn disapproval on account of unintentionally sending the wrong message.  You may also need to check your own definitions, to ensure your own definition of seeking self-improvement and performance is not blinding you from seeing the ways others may do the same – just in different ways.

Still, I remain supportive of those who maintain a higher standard.  Even at the risk of not, “pleasing everyone”.   The reward of positively influencing one, or being an influence in the development and growth of another, far  out-weigh the cost of an unambitious collegue.  They are only the few, and will either catch on eventually, or just weed themselves out.

Whether it be the advances in technology that we use daily such as electricity, cell phones, refrigerators, fleece or the internet – or – the awe inspiring accomplishments of our world such as landing on the moon, the space station, virtual reality, olympic world records or your favorite theme park – We wouldn’t have any of it, if we all settled for the standard.

We’ve become the society we are, we’ve made many accomplishments and will continue to accomplish more – on the backs of those who didn’t let us just meet “the standard.”

#whoisleadingyou

Management & Leadership

Management is tangible.  It is about the effective and efficient completion of task items.

Leadership is intangible, and it is NOT about you.

If you are developing those in your charge, they will grow and will be offered opportunities.  Don’t be bitter; be proud.

If you are NOT developing those in your charge, they will FIND other opportunities.  Don’t be bitter; be better.

Can I Ring Your Bell?

NYSE Euronext celebrates 2nd Annual Veteran Associates Program
NYSE Euronext celebrates 2nd Annual Veteran Associates Program – Photo Credit to Ben Hider at Ben Hider Photography

Through an initial vision, or a Call-to-Action of NYSE Euronext CEO, Duncan Niederauer – the NYSE developed the Veteran’s Associate Program.  After Niederauer’s idea was relayed to the Human Resources department, a program was developed from the ground up and implemented for the first time in June 2012.  The program offers a paid internship to Veterans of the U.S. Armed Forces who are currently seeking or have recently received a degree.  It provides key exposure, education and experience in the corporate world to Veterans.  The Veterans, effectively demonstrate their value by demonstrating the high-value, highly sought after, intangible traits they have developed during their military careers.  These are the same traits that have made Veteran Specific recruitment a multi-million dollar industry for multiple agencies across the nation.

Now that there is some perspective, I wanted to boast a little bit about an amazing experience.  I also wanted to include the first ever, YouTube videos on LifebyDamien.com.  Below you will find the recordings of U.S. Military Veterans ringing the closing bell of the New York Stock Exchange.  You can find me in the July 5th closing, front and center as I push the button to ring the bell and my adjacent colleague strikes the gavel.

I have included all 3 closing bell ceremonies as participants of the 2013 Veteran Associate Program were part of, if not the entirety of each bell ringing.  Lastly, I have included a brief video documenting the 2012 Veteran Associate Program’s Inaugural class, and their closing bell ceremony.

Learn more about the Veteran Associate Program, and how to create a Value-driving program in your organization at the NYSE Veteran Programs and Initiatives page.

July 10th, 2013 – Celebrating the Veteran Associate Program 2013

July 5th, 2013 – Celebrating the Veteran Associate Program 2013

June 14th, 2013 – Celebrating the U.S. Army 238th Birthday with Members of the VAP 2013

As promised, Celebrating the Inaugural Veteran Associate Program, July 5th, 2012

“I Incorporated” – What’s Your Brand?

My personal Brand Part I (Part I – of a three part series)

I was introduced to a concept called “I Incorporated” during my final year of college by one of my business professors, David Bennett.  It was mentioned often in our Career Development class.  Now, I had a concept of what it was before he mentioned it, but I didn’t have a title or a real grasp of it until then.  Since, I have found myself to be a very conscious purveyor of personal branding, or what “I Inc.” is referring to.

Branding is largely what differentiates products that would be commodities based on the consumers experience with that brand.  Or is it that unique experiences received by consumers through actively differentiating products that would be otherwise be commodities is “Branding”?  Maybe it works both ways.  For the sake of this article, the most important concept of branding in the larger sense is that Companies…ahem… successful companies, actively seek to provide their consumers with unique experiences through the companies’ products as an act of branding, in order to garner product and further, brand loyalty. The difficult thing about Personal Branding is regardless of what you say, your actions will constantly provide your audience data/information that will be used to make a conclusion about YOUR brand.

Jim Joseph, a Finalist for the 2013 PR News Social Media Icon of the Year Award, has a great series of books known as, “The Experience Effect” (you can see them listed here under Recommended Reading).  I believe a 3rd part to the series will be out soon enough.  Joseph starts the series with The Experience Effect with large scale branding.  The Experience Effect for Small Businesses is, well, self-explanatory.  The third – as I anticipate will follow the trend – and is sure to give great input on “I Incorporated”.

With this I ask: What do YOU want to be remembered for?  That is part of a brand isn’t it?  When you think of a brand, you don’t think of what they DO; you recall what you REMEMBER them for!

Let’s try it:

BP?…

Xyience?…

Exxon-Valdez?…

Coca-Cola?…

FEMA? …

Johnny Knoxville? …

Alright, the first things I recall: BP – Gulf Oil Spill, gas & snacks; Xyience – UFC, working out; Exxon-Valdez – Oil Spill in Alaska, Questionable drilling practices in South America; Coca-Cola – Caravan of lit-up Coca-Cola trucks, Polar bears, Christmas and great with Rum; FEMA – Have they ever figured out how to do their job? & Katrina; Johnny Knoxville – Jackass.

You might have had different experiences, so the brand associated with each figure or name may be different.  I venture to say that the more successful companies are both better at translating the same brand experience consistently AND better at making each individual experience unique – but still consistent with the branding they desire.

A Brand can have a positive or negative effect.  Clearly, when thinking of personal branding, we cannot afford a negative effect.  This is something I think about in my daily activities, my projects, my efforts, and my goals.  What am I doing that I can influence that is will build my brand?  Well, a good solid base is something I and my peers like to call, “being a good dude”.  Now, what do I want to be known for? Well – reliability, determination, drive…

I know that my brand will be incorporated in anything I do, and it drives me to do even better.  Every person I meet, every interaction I have, and most importantly every action or inaction I take and whether it coincides with what I say, is a reflection of my brand.  What will people remember of me? What do they recall when they think of LifebyDamien.com?  What feelings does my name provoke in others?  How am I, and how WILL I be remembered?  Needless to say, I have a lot of personal branding to do – and it is never over.

I look forward to building the Veteran Recruitment Division at Creative Solutions Services, and I know its brand, as a tool for Veterans and Corporations alike will be based largely, on the my personal brand – until it takes on a brand of its own.  I am leveraging my own brand, to gain initial support for this new product, this new brand.  My leverage will only go so far.  Even more so, if the VRD brand does not prove successful, my personal brand will take a hit.  If the VRD brand does grow to be successful, as will my personal brand grow in reliability.

Stay tuned for “My Personal Brand Part II” as we discuss “intent vs. result” and examine choices some have made to protect their brand and how the efforts turned out.   Then to conclude, “My Personal Brand Part III” as we discuss the conflict and what Veterans Need to be aware of as the dynamics of “I Inc.” change upon leaving the Military.